Amazon Vendor Central Update: Partial Content Updates Are a True Game Changer

BLOG: Content

2 MIN READ | SEPTEMBER, 2025 | BY Benjamin Weyrich

Before Partial Content Updates

Updating product content on Amazon has been a pain for years.

Anyone who's ever tried to tweak bullet points or product descriptions in Vendor Central knows the struggle: weeks of waiting, rejected feeds, and changes that never make it live. Even small updates carried huge risks. A single error in a feed could overwrite content you didn't even touch.

Now, Amazon is finally changing the game. With Partial Content Updates, brands get real relief.

Why Content Updates Have Been So Frustrating

Full feed requirements: Even for a tiny change, you had to upload a complete feed, filling out every field. One mistake could break everything.
Time-consuming: Finding templates, populating every column, validating, resubmitting – it was a resource drain.
Slow execution: Changes often went live late… or not at all.

What Partial Content Updates Change

Amazon's new feature lets you update only the fields you want to change. Everything else stays untouched. Less risk, fewer errors, less stress.

Key advantages:

Faster & more precise: No more full feed uploads for a single change.
Reduced risk of errors: No accidental overwrites of untouched content.
Higher success rate: Updates go live more reliably.
Efficiency boost: Teams can respond quickly and keep product content fresh.

What Brands Should Do Now

Adapt your processes: Simplify templates and set up feeds for field-specific updates.
Update more frequently: Greater flexibility means you can optimize content regularly, driving conversions and SEO.
Implement monitoring: Track updates to ensure smooth execution.

Bottom Line

With Partial Content Updates, Amazon has finally made a move that truly benefits vendors. A process once slow and error-prone is now faster, safer, and more effective. For brands, this is a real game-changer: more control, less effort, and a better shopping experience for customers.

About the author

Benjamin Weyrich

He is the Founder and Managing Director of CATAPULT. With around ten years of experience in ecommerce and business intelligence, he focuses on strategic consulting for global brands aiming to strengthen their market position both on and beyond Amazon. Through his deep expertise, he helps companies make data-driven decisions and scale their growth across digital channels.